Titolo | Reach Across the Aisle Case Study |
Agenzia | MullenLowe Global |
Campagna | Reach Across the Aisle |
Cliente | JetBlue Airways |
Marca | JetBlue |
Posted | Novembre 2016 |
Settore | Trasporto Aereo, Ferroviario, Automobilistico, Marittimo. |
Trama | As the US government faced deadlock and serious division, JetBlue embarked on a social experiment to prove that compromise can be win-win. 150 total strangers on-board a JetBlue flight were challenged to “reach across the aisle” and win a free round trip ticket to anywhere in the world. The challenge? Everyone on the flight had to agree upon the same destination. Either we all go, or no one goes. |
Tipo di Media | Case Study |
Lunghezza | |
Creative Agency | MullenLowe U.S. |
Creative Director | Mark Wenneker |
Creative Director | Tim Vaccarino |
Creative Director | Dave Weist |
Copywriter | Tim Bildsten |
Copywriter | Nick Olish |
Art Director | Ryan Montgomery |
Art Director | Jay Spahr |
Director | Rob Apse |
Production Company Producer | Liza Near |
Production Company Producer | Eric Skvirsky |