TitoloOne Accident Is Enough 1
Campagna One Accident Is Enough
Cliente Volkswagen
Marca Volkswagen
Data di Prima Diffusione/Publicazione
Settore Auto Nuove
Filosofia The Automatic Post-Collision Braking System is a safety feature that automatically initiates braking after the vehicle suffers a collision, and prevents or minimises subsequent collisions. To communicate this feature, we portrayed three chains of unfortunate accidents with a humorous twist. The message is simple: you might not be able to avoid the first accident, but now you can avoid things from going from bad to (a lot) worse. One Accident Is Enough. Stop the chain with the Automatic Post-Collision Braking System.
Tipo di Media Stampa e stampati
Chief Creative Officer
Executive Creative Director
Creative Director
Art Director

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