TitoloThe World’s Shortest Test Drive
Agenzia
Campagna The World’s Shortest Test Drive
Cliente Kia Motors
Marca Kia Sorento
Data di Prima Diffusione/Publicazione
Settore Four Wheel Drive, SUV(Sports Utility Vehicle)
Filosofia How many features of the 2019 Sorento can you showcase in just over 300 feet?

The answer lies in the latest spot by Kia Motors America (KMA) which demonstrates 17 features on a 335-foot straightaway in 22-seconds flat, making it the shortest test drive ever. In the spot, titled “The World’s Shortest Test Drive,” KMA leverages the ever-dwindling attention spans of consumers by turning the typical test drive on its head and challenging the usual car features ad by literally packing the most innovative and desired features into it. Because life’s too short for boring test drives.

The latest creative entry to bear Kia’s new brand positioning Give It Everything, “The World’s Shortest Test Drive,” illustrates how Kia gives it everything by putting the Sorento through its paces, showcasing many available features.
Tipo di Media Televisione
Lunghezza
Founder / Chairman
President
Executive Creative Director
Group Creative Director/Art Director
Group Creative Director/Copywriter
Copywriter
Art Director
Managing Director of Broadcast Production
Business Affairs Director
Associate Business Affairs Manager
Communication Planner
Associate Director of Project Management
Project Manager
Creative Resource Manager
Managing Director
Account Director
Management Supervisor
Account Executive Assistant
Account Coordinator
Product Information Manager
Managing Director, Integrated Production
Executive Digital Producer
Digital Producer
Management Supervisor, Digital
Digital Account Executive
Casa di Produzione
Director
Managing Director/Executive Producer
Executive Producer
Producer
Direttore della fotografia
Editor
Editorial Executive Producer

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