| Titolo | Newspaper |
| Agenzia | David&Goliath |
| Campagna | Next Level |
| Cliente | Kia Motors |
| Marca | Kia Optima |
| Data di Prima Diffusione/Publicazione | 2015 / 10 |
| Settore | Auto Nuove |
| Trama | Blake Griffin is about to make headlines, again. So is the next generation 2016 Kia Optima. With its refined handling and impressive styling, the Optima will take you where no midsize sedan ever has. |
| Filosofia | We see what happens when average people end up “in the zone” for the first time after experiencing the next-level performance of the 2016 Kia Optima. They’re in unfamiliar territory, literally. Luckily for them, Blake is there to help them along, as he is no stranger to being in the zone. His ability to perform at a higher level is an everyday, or at least every-game, occurrence. The rest of us mere mortals aren’t as lucky. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Sound Design Company | MassiveMusic |
| Chief Creative Officer | Colin Jeffery |
| Creative Director | John O'Hea |
| Creative Director | Brandon Davis |
| Art Director | Marc Wilson |
| Art Director | Allen Yu |
| Copywriter | Ree Nguyen |
| Copywriter | Patrick Que |
| Managing Director | Jeffery Moohr |
| Account Director | Mike O'Malley |
| Account Supervisor | Jennifer Engelman |
| Account Executive | Kylie Lemasters |
| Account Director | Jeanann Grubbs |
| Account Executive | Sarah Kirsch |
| Chief Strategic Officer | Seema Miller |
| Executive Producer | Curt O'Brien |
| Production Company Producer | Brandon Kusher |
| Production Company Producer | Andrea Mariash |
| Production Company Producer | Mia Campbell |
| Casa di Produzione | MJZ |
| Director | Craig Gillespie |
| Executive Producer | Emma Wilcockson |
| Production Company Producer | Martha Davis |
| Editing Company | Spinach Editorial |
| Managing Director | Adam Bright |
| Editor | Isaac Chen |
| Editor | Benjamin McCambridge |
| Editor | Brandon Porter |
| Production Company Producer | Jonathan Carpio |
| Special Effects / VFX | Eight VFX |
| Executive Producer | Shira Boardman |
| Production Company Producer | Ian Dawson |
| Special Effects / VFX | Jean-Marc Demmer |
| Executive Producer | Scott Cymbala |
| Head of Production | Jessica Entner |
| Creative Director | Tim Adams |
| Chairman | David Angelo |