Endless, changeable, highly-personalized temporary tattoos

Forsman & Bodenfors

Advertising/Full Service/Integrata

Global

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The "Big Ink Energy" campaign displays just how empowering it can be to try on new looks with confidence. Inkbox, the plant-based semi-permanent tattoo outfit, sports a new ad that utilizes Directors Ben Smith and Lesly Lynch from The Mayda Creative Co. and Forsman & Bodenfors New York agency. The spot paints a picture of Gen Z's self-expression and identity fluidity; backed by Remi Wolf's track "Quiet On Set", it oozes youthful individuality.

“To find out who you are as a young person, you need to experiment and move between identities,” F&B’s Head of Creative, Emma Eriksson, says. “Fashion, hairstyles, and accessories can help you,” she continues, “but Inkbox tattoos take it one step further. Inkbox taps into the desire to discover who you are and recognize that who you are is subject to change. Big Ink Energy is about having the courage to go on that journey.”

As tattoo culture continues to crystallize in the mainstream, Inbox provides a space for people to experiment with their look in a way we haven’t seen before: Now you can switch out tattoos like clothing or jewelry.

“Inkbox is about tattoos reimagined. We are making semi-permanent tattoos more accessible as an everyday form of self-expression and style,” says Inkbox CMO, Woozae Kim. “With Big Ink Energy, F&B brilliantly captures the transformative power of the brand and delivers undeniable swag.”

As a generation of young people that can’t help but be themselves, Gen Z is able to adapt their look to their evolving style. Inbox is allowing Gen Z to be creative with their ink in a safe, conveniently impermanent way; not to mention they’re doing it with plant-based ink and 100% recyclable shipping materials.