|Agenzia||Forsman & Bodenfors|
|Campagna||You'll Never Want To Stop Driving|
|Data di Prima Diffusione/Publicazione|
|Trama|| To promote BMW’s certified pre-owned vehicles and the new unlimited mileage warranty, BMW and creative AOR KBS have created a new campaign directed by Master of None’s Eric Wareheim.|
In these humorous ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to stop).
These occasions include wedding days, romantic walks on the beach and football games.
In these intentionally over-the-top ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to).
In another interesting take, the creative uses the car as a comedic character or prop in the commercial.
KBS Quote: “BMW drivers are known for their extreme love of driving. So it only makes sense that unlimited driving would lead to a more humorous and eccentric place." Socrates Papazoglou, Group Business Director
The spots will run across broadcast & digital channels.
|Tipo di Media||Televisione|
|Company Name||Sound Lounge|
|Music Production||Extreme Music|
|Chief Creative Officer||Patrick Scissons|
|Executive Creative Director||Chris Polychronopoulos|
|Group Creative Director||Frank Cartagena|
|Group Creative Director||Sam Shepherd|
|Art Director||John Hagerty|
|Art Director||Ilana Wolstein|
|Head of Production||Madison Wharton|
|Content Producer||Daniel Roversi|
|Director of Business Affairs||Matthew Friday|
|Brand Strategy Director||Steve Gorski|
|Group Business Director||Socrates Papazoglou|
|Account Supervisor||Andrew Ames|
|Integrated Producer||Miriam Hamarneh|
|Casa di Produzione||Papazoglou|
|Direttore della fotografia||Toby Irwin|
|Executive Producer||Susanne Hargrove|
|Line Producer||Bernard Rahill|
|Editing Company||Beast Editorial|
|Executive Producer||Melissa Lubin|
|Production Company Producer||Jennifer Gothard|
|Production Company Producer||Alicia Rodgers|
|Executive Producer||Stuart Robinson|