TitoloWedding
Agenzia
Campagna You'll Never Want To Stop Driving
Cliente BMW
Marca BMW
Data di Prima Diffusione/Publicazione
Settore Automobili/Motoveicoli
Trama To promote BMW’s certified pre-owned vehicles and the new unlimited mileage warranty, BMW and creative AOR KBS have created a new campaign directed by Master of None’s Eric Wareheim.
In these humorous ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to stop).
These occasions include wedding days, romantic walks on the beach and football games.
In these intentionally over-the-top ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to).
In another interesting take, the creative uses the car as a comedic character or prop in the commercial.
KBS Quote: “BMW drivers are known for their extreme love of driving. So it only makes sense that unlimited driving would lead to a more humorous and eccentric place." Socrates Papazoglou, Group Business Director
The spots will run across broadcast & digital channels.
Tipo di Media Televisione
Lunghezza
Company Name
Music Production
Chief Creative Officer
Executive Creative Director
Group Creative Director
Group Creative Director
Art Director
Copywriter
Copywriter
Art Director
Head of Production
Content Producer
Director of Business Affairs
Brand Strategy Director
Group Business Director
Account Supervisor
Integrated Producer
Casa di Produzione
Director
Direttore della fotografia
Executive Producer
Line Producer
Editing Company Beast Editorial
Editor
Executive Producer
Production Company Producer
Mixer
Production Company Producer
Colorist
Executive Producer

Other Ads From This Campaign