TitoloWedding
Agenzia
Campagna You'll Never Want To Stop Driving
Cliente BMW
Marca BMW
Data di Prima Diffusione/Publicazione 2017 / 10
Settore Automobili/Motoveicoli
Trama To promote BMW’s certified pre-owned vehicles and the new unlimited mileage warranty, BMW and creative AOR KBS have created a new campaign directed by Master of None’s Eric Wareheim.
In these humorous ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to stop).
These occasions include wedding days, romantic walks on the beach and football games.
In these intentionally over-the-top ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to).
In another interesting take, the creative uses the car as a comedic character or prop in the commercial.
KBS Quote: “BMW drivers are known for their extreme love of driving. So it only makes sense that unlimited driving would lead to a more humorous and eccentric place." Socrates Papazoglou, Group Business Director
The spots will run across broadcast & digital channels.
Tipo di Media Televisione
Lunghezza
Music Production
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Editing Company Beast Editorial
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