| Titolo | K-Swiss |
| Agenzia | Lemon Scented Tea |
| Campagna | K-SWISS |
| Cliente | K-Swiss, Inc. |
| Marca | K-Swiss |
| Posted | Giugno 2017 |
| Settore | Calzature |
| Slogan | Reviving the classic shoe amongst the 'sneaker freak' community. |
| Trama | We thought it was time that the K-Swiss story should be told. We went to LA to interview the owners and dig up old campaigns and articles. With the ‘you gotta know your classics’ campaign, we were able to transform the shoes’ heritage into a compelling on -and offline campaign story, created in collaboration with internationally renowned design agencies. The stories were sent to influential bloggers and displayed in prominent shops. |
| Tipo di Media | Interattivo |
| Lunghezza |
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