TitoloVirtual Bartender
Agenzia
Campagna Virtual Bartender
Cliente Nestlé Waters
Marca Sanpellegrino
Data di Prima Diffusione/Publicazione
Settore Acque minerali con gas
Trama During the pandemic people were really missing simple holiday pleasures such as enjoying a cocktail at a bar. 
Filosofia Give Sam’s Club members back a little bit of cocktail-hour holiday cheer by ordering up an engaging augmented reality experience featuring an expert mixologist and exclusive recipes from Dante Bar in New York City. 
Problema How do you launch a new cocktail mixer at Sam’s Club when demos, sampling and even in-store signage are off the table? 
Risultato FULL DISTRIBUTION
across all 600 Sam’s Club locations
8.5% RETURN-USER RATE

SERVED UP SOME MUCH- NEEDED NORMALCYduring the pandemic 
Tipo di Media Interattivo
Lunghezza

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