| Titolo | Virtual Bartender |
| Agenzia | The Mars Agency |
| Campagna | Virtual Bartender |
| Cliente | Nestlé Waters |
| Marca | Sanpellegrino |
| Data di Prima Diffusione/Publicazione | 2020 |
| Settore | Acque minerali con gas |
| Trama | During the pandemic people were really missing simple holiday pleasures such as enjoying a cocktail at a bar. |
| Filosofia | Give Sam’s Club members back a little bit of cocktail-hour holiday cheer by ordering up an engaging augmented reality experience featuring an expert mixologist and exclusive recipes from Dante Bar in New York City. |
| Problema | How do you launch a new cocktail mixer at Sam’s Club when demos, sampling and even in-store signage are off the table? |
| Risultato | FULL DISTRIBUTION across all 600 Sam’s Club locations 8.5% RETURN-USER RATE SERVED UP SOME MUCH- NEEDED NORMALCYduring the pandemic |
| Tipo di Media | Interattivo |
| Lunghezza |