| Titolo | All Good |
| Agenzia | The Mars Agency |
| Campagna | all Good |
| Cliente | Henkel |
| Marca | all |
| Posted | Aprile 2022 |
| Settore | Detergenti superfici, saponi |
| Trama | The guest has multiple brands of laundry care in their routine, but 80% of ‘all sales at Target come from AFC; opportunity to use masterbrand approach to build basket and drive portfolio sales. |
| Filosofia | Leverage the ‘all good campaign and emotionally connect with mom by creating a full-funnel approach that will reach her across the shopping journey. |
| Problema | ‘all brands had significant out-of-stock issues during Spring months (Covid panic buying), which led to lost sales and share at Target. |
| Risultato | CATEGORY SHARE HAS INCREASED TO 4.9% SALES HAVE GROWN +9.2% SINCE ALL MEDIA HAS GONE LIVE. Results pending as media runs through 1/30/2021. |
| Tipo di Media | Televisione |
| Lunghezza |