|Agenzia||The Mars Agency|
|Settore||Detergenti superfici, saponi|
|Trama||The guest has multiple brands of laundry care in their routine, but 80% of ‘all sales at Target come from AFC; opportunity to use masterbrand approach to build basket and drive portfolio sales.|
|Filosofia||Leverage the ‘all good campaign and emotionally connect with mom by creating a full-funnel approach that will reach her across the shopping journey.|
|Problema|| ‘all brands had significant out-of-stock|
issues during Spring months (Covid panic buying), which led to lost sales and share at Target.
|Risultato|| CATEGORY SHARE HAS INCREASED TO 4.9%|
SALES HAVE GROWN +9.2% SINCE ALL MEDIA HAS GONE LIVE.
Results pending as media runs through 1/30/2021.
|Tipo di Media||Televisione|