TitoloAll Good
Agenzia
Campagna all Good
Cliente Henkel
Marca all
PostedAprile 2022
Settore Detergenti superfici, saponi
Trama The guest has multiple brands of laundry care in their routine, but 80% of ‘all sales at Target come from AFC; opportunity to use masterbrand approach to build basket and drive portfolio sales. 
Filosofia Leverage the ‘all good campaign and emotionally connect with mom by creating a full-funnel approach that will reach her across the shopping journey. 
Problema ‘all brands had significant out-of-stock
issues during Spring months (Covid panic buying), which led to lost sales and share at Target. 
Risultato CATEGORY SHARE HAS INCREASED TO 4.9%
SALES HAVE GROWN +9.2% SINCE ALL MEDIA HAS GONE LIVE.
Results pending as media runs through 1/30/2021. 
Tipo di Media Televisione
Lunghezza

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