TitoloChanges
Titolo (Lingua Originale)MUDANCAS
Agenzia
Campagna Changes
Cliente Kiss FM
Marca Kiss FM
Data di Prima Diffusione/Publicazione
Settore TV, Radio
Trama Little changes can have big meaning – that’s what happened in the careers of many major rock stars. Inspired by their transformations, Kiss FM is in for a change, too: now, they’re broadcasting from 92.5. Created by AlmapBBDO, the campaign behind this transition makes it clear that changes can be more surprising than you might imagine – as long as you stay true to your essence. Inspired by real examples from music history, the short “Changes” runs through a few of the stories that changed rock forever. Like Queen, for example, when they fired the manager who didn’t believe in the potential of “Bohemian Rhapsody,” a song that became one of rock’s greatest hymns. In the end, “Changes” shows that, even from its new spot on the dial, Kiss FM remains as original as always.
Tipo di Media Interattivo
Lunghezza
Chief Creative Officer
Executive Creative Director
Creative Team
Creative Team
Agency Liaison
Agency Liaison
Agency Liaison
Agency Liaison
RTV
RTV
Sound Production
Music Composer
Liaison
Liaison
Coordinator
Voice

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