TitoloMIA (Film Case)
Agenzia
Campagna MIA
Cliente Mars, Inc.
Marca Whiskas
Data di Prima Diffusione/Publicazione
Settore Prodotti per la Cura Animali
Filosofia

While technology has advanced to bring us personal assistants that have all the answers, WHISKAS® has done just the opposite, and introduces MIA – the first personal assistant inspired by cats’ curiosity. Powered by artificial intelligence, MIA the cat doesn’t give you answers. Instead, she asks questions that nurture the curiosity of humans – kids in particular, who are, by nature, as eager to explore the world as their feline friends. MIA reinforces WHISKAS®’ global stance, “Feed Curiosity,” and underscores the brand’s commitment to strengthening the bond between pets and their owners and caretakers through this unique characteristic shared by human beings and cats: curiosity.

Tipo di Media Product Design/Development
Lunghezza
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Executive Creative Director
Executive Creative Director
Executive Creative Director
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
RTVC
RTVC
Technology Production
RTVC
Casa di Produzione
Director
Assistant Director
Assistant Director
DP
Executive Producer
Executive Producer
Production Manager
Post Produzione
Editor
Color Grade Company
Sound Production
Music Director
Music Director
Producer Liaison
Producer Liaison
Digital Producer
Digital Producer
Digital Producer
Digital Producer
Art Buyer
Art Buyer
Content Director
Community Manager
Community Manager
Community Manager
Agency Liaison
Agency Liaison
Agency Liaison
Agency Liaison
Planning Team
Planning Team
Planning Team
Planning Team
Media Team
Media Team
Media Team
Approval Client
Approval Client
Approval Client
Approval Client

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