For over two decades Equinox has hand-crafted some of India's most path-breaking and memorable commercials, ranging from the evergreen Hamara Bajaj anthem to the celebrated Happydent White film to the Hippo campaigns to, the Airtel Har ek Friend and Joh Tera Hai Who Mera Hai blockbuster that is currently the rage of the fraternity.
Along the way there has come together a diversity of directorial talent - Sumantra Ghosal and Ram Madhvani - who, between them, have the maturity and range of experience to shine in every cinematic genre.